The Benefits
- Valuable & useful information for fans – real value
- Experience enhancing – improve experience for fans
- Stimulate goodwill for Club & Country – positive PR
- Adding value from the Club/Sponsors – engaging (understand fans!)
- Residual/sentimental value – keepsake value
- Retail Value & Opportunity – cost recovery & revenue generation
- Security/Safety value – embraced by operational staff
- Diversification of content via other Club media channels – Club website, Matchday Programme, Club Magazine, etc
Package Costs
- Flexibility to tailor packages & costs to meet individual requirements & budgets
- Flexibility around pagination, layout & size of card
Prices include:
- full research
- copy production
- design & layout
- digital proofs
- printing
- production and delivery
- project management
The Sponsorship Opportunity
- Fan engagement – on their level around critical fixtures
- Branding opportunity
- Core branding contained on guide
- Consumer promotions (linked to data capture i.e. SMS/Email)
- Standard ticket/hospitality promotions
- Merchandise
- Meet & Greet
- Training sessions
- Product promotion
- Product portfolio promotion
- Brand education
- Brand values